Morsels & The Shelf Life
April Fool’s Day Round-up

April Fool’s Day Round-up

You  may have seen these, but for the record here’s my favourite of this year’s foodie April Fool’s Day pranks:

Tofu Burger

  • American burger chain Carl’s Jr. announced its new six dollar vegan tofu burger via Facebook – “Stacked high with lettuce, mushrooms, soy cheese and julienne carrots, these mouth-watering tofu burgers will take you on a wild ride to Flavortown”. Mmm, looks tasty. (Eater National)
  • Chef José Andrés announced via Twitter a new reality show on NBC called Desperate Chef’s Wives, featuring his wife and the wives of Tom Colicchio, Anthony Bourdain, Eric Ripert and – strangely – Conan O’Brien.

Starbucks

  • Starbucks announced its new “Mobile Pour Service”, using a smartphone application to have baristas on scooters deliver fresh coffee to you on the move.
  • Recipe blog Food52 taught us how to burn toast, and had a competition to find the best warthog recipe.
  • Chow reported that Michelin was firing its restaurant inspectors, and moving to “user generated content” by the year 2020.

Whole Foods

  • Whole Foods Market announced the introduction of humanely-raised insects, stinky-cheese lip balms, and the facility to have your salary automatically converted to a Whole Foods Market gift card. (via Serious Eats)
  • ThinkGeek introduced the shirt plate, from the makers of bowl pants and sock spoon. This is totally awesome, I really need one. But wait, there’s also Angry Birds Pork Rinds and Star Wars Lightsaber Popsicles!!
  • Bacon flavoured air!! Hang on, this is dated March 31…?

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